This course covers the foundation and advanced hacks to pull off a six figure crowdfunding raise. You'll get the tools, including templates and scripts, used by a real crowdfunding aficionado to put yourself on the fast track to launching a successful campaign.
Access 26 lectures & 2 hours of content 24/7
Perform research prelaunch
Discuss the building phase of pulling together content & creating digital assets
Launch successfully
Eli Regalado is a serial entrepreneur. He's the founder and Chief of Madness at Mad Hatter Agency because he couldn't hold down a "respectable" job. He specializes in building movements around ideas using growth hacking strategies.
Eli sees crowdfunding as the future and is positioning his company to be a thought leader in the space of taking innovative companies to market via the crowd. His crowdfunding strategies have brought in over $50 million on various crowdfunding platforms including Kickstarter and Indiegogo.
Big on building social capital for his clients, Eli has personally met and worked with some of the greatest minds on the planet including Apple Founder Steve Wozniak, Wikipedia Founder Jimmy Wales, Internet Inventors Larry Roberts and Vint Cerf, 8 Latin American Presidents, and many more. He has a degree from Hard Knocks University on Social Engineering and a Masters in The Art Of The Hustle.
Eli also started a grassroots political movement with two other friends that boasts over 500k Facebook fans and has been featured on the Washington Post, Fox, CNN, and other politically charged and seldom correct media outlets.
Details & Requirements
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
In this course, you’ll learn about the foundations of running a successful crowdfunding campaign. You’ll go through every step of the process, from before you begin to your pre-launch phase, launch phase, marketing efforts, and even what to do once your campaign is over.
Access 34 lectures & 2 hours of content 24/7
Get an introduction to crowdfunding
Outsource for inventors & understand Kickstarter analytics
Build press exposure
Roy Morejon is the President and Co-Founder of Enventys Partners, a vertically-integrated product development, crowdfunding and digital marketing agency, and the host of the Art of the Kickstart podcast. The turn-key firm combines product development and marketing services, helping entrepreneurs and enterprise companies bring innovative products and ideas to market quickly. A serial entrepreneur and thought leader in online marketing for more than 25 years, Morejon consulted for AOL and Microsoft in his teens and now provides tech startups with a one-stop solution for all of their go-to-market needs. Frequently featured on CNN, Entrepreneur, Forbes, Huffington Post and Fast Company, he has helped hundreds of entrepreneurs raise more than $110 million dollars using crowdfunding, while advising dozens of global startups on their digital marketing growth strategies.
Details & Requirements
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
Compatibility
Internet required
Course Outline
Section 1: Crowdfunding 101
1. Introduction to Crowdfunding (2:21)
2. Killing Kickstarter Goals (2:36)
3. Kickstarter vs. Indiegogo
4. International Crowdfunding (1:30)
5. Creating Kickstarter Virality (1:18)
Section 2: Campaigning 101
6. Outsourcing for Inventors (7:58)
7. Kickstarter Analytics (3:35)
8. Mega Marketing and Unleashing Kickstarter Success
Section 3: Powerful Press Exposure
9. Preliminary Press Exposure (4:29)
10. Press Rankings
11. Uncovering Journalists' Emails (2:36)
12. Critical Press Connections (3:47)
13. Powerful Press Kits (3:13)
Section 4: Social Media and Uncontainable Marketing
14. Social Media Success (3:58)
15. Dominating with Facebook Ads (5:42)
16. Kickstarter Marketing Masterpiece
Section 5: Compelling Kickstarter Pages
17. Killer Campaign Pages (10:55)
18. Features vs. Benefits (1:34)
19. Storytelling Strategy (7:35)
20. Perfect Product Demos (5:43)
21. Rocking the Rewards (5:19)
22. FAQs about FAQs (2:43)
Section 6: Killer Kickstarter Videos
23. Everything Videos for Crowdfunding (10:48)
Section 7: Leveraging Your Network
24. Network Effects (2:46)
25. Gmail and LinkedIn Support (6:36)
26. Facebook Friends Help (5:34)
Section 8: Successfully Manufacturing Your Product
27. 7 Strategies to Screw Up Sourcing with Alibaba
28. China Sourcing Secrets for a 10 Manufacturing Man
29. 9 Need to Know Tips About Moving to China for Manufacturing
30. My Experience Manufacturing in China
Section 9: Post-Kickstarter Pushes to Success!
31. Post-Kickstarter Strategy (5:34)
32. National Retail Success
33. Crushing Multiple Kickstarter Campaigns
34. 15 Kickstarters, Multiple MILLIONS and Counting
Do you have a great idea but need capital to make it happen? Have you struggled to get funding for your idea? Then crowdfunding might be the right path for you. London App Brewery raised over $75,000 from over 1,000 backers in just 28 days, and in this course they'll show you how.
Access 38 lectures & 4 hours of content 24/7
Learn how crowdfunding sites work
Start a snowball effect in pledges
Discuss what projects are best suited for crowdfunding & the best tools to promote your project
Determine which crowdfunding site to choose for your project
Get press for your campaign & get featured on the host site
Understand the ranking algorithm
Learn to build iOS and Android apps from beginning to end. London App Brewery's curriculum is designed for entrepreneurs who want to turn their app idea into reality. They'll teach you everything you need to know to become a successful app entrepreneur with your app business.
Details & Requirements
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
Compatibility
Internet required
Course Outline
Introduction to the Course
What You Will Learn From This Course (5:15)
How to Get All The Free Stuff (2:25)
Download the Massive Asset Bundle
Why Crowdfund?
Getting Funding For Your Idea (3:23)
Crowdfunding to Test Your Idea (3:02)
Crowdfunding to Pre-Sell your Products (4:02)
An Easy Way of Getting Press Attention (3:55)
Crowdfunding Research
Crowdfunding Research Tools (9:52)
How to Choose the Right Crowdfunding Platform (9:09)
Watch Out For These Crowdfunding Pitfalls (5:55)
Spy On Your Competitors' Campaigns (4:18)
How to Use Web Scrapers to Scrape Data (4:37)
Using Kicktraq Data (6:38)
How to Determine Your Reward Tiers Using Data (12:38)
Virtual Personal Assistants (1:24)
Further Reading (2:29)
The Kickstarter Ranking Algorithm
Cracking the Kickstarter Ranking Algorithm (2:40)
Factors Outside Your Control (4:43)
Factors You Can Control (17:31)
Creating a Kickass Campaign
How to Create a Hit Video on a Budget (17:53)
How to Write a Compelling Campaign Description (7:18)
How to Create Campaign Image Assets (6:26)
How to Determine the Optimal Campaign Goal (4:34)
To Stretch or Not to Stretch (3:38)
Reward Tiers that Convert (7:43)
Submitting Your Campaign for Review (4:26)
Analytics
Kickstarter Native Analytic Tools (4:10)
Incorporating Powerful Google Analytics Tools (2:50)
Kicktraq Data (1:15)
Bit.ly Analytics (1:46)
Growth Hacking Your Campaign Traffic
Email Growth Hacking (12:29)
Social Media Growth Hacking (9:06)
How to Become a Staff Pick (8:28)
How to Growth Hack Influencer Marketing (12:10)
How to Get Press for Your Kickstarter Campaign (10:47)
After the Campaign Ends
What are the Post Campaign Fees (6:10)
You Need to Do These Things After Your Campaign (8:16)