DescriptionIf you’re a small business owner or creative freelancer, everyone you know has declared that you “should” be using Facebook® to promote your work. (After all, with over a billion active users, at least a few should be interested in what you do.) But making a page for yourself and getting a few likes from friends won’t do your business any good. Learning how to take full advantage of the remarkable marketing power of Facebook can feel overwhelming, but it doesn’t have to be. Facebook marketing pro Nathan Latka will show you how to use this powerful social media hub to attract customers, turn them into fans, and drive sales. Focusing on the concrete, practical skills you need to harness the full power of Facebook, this course will guide you through setting up, optimizing, and monetizing your company’s Facebook page.
InstructorNathan Latka is the 24-year-old CEO of Heyo, a company focused on helping small business owners and entrepreneurs generate leads and drive sales using Facebook. An international speaker and author, Nathan has spoken at the World Leaders Forum, eMarketing Summit, Social Selling Summit, and NY Social Media Week, and has contributed to the Wall Street Journal, as well as InsideFacebook, AllFacebook, and other top small business marketing publications. Nathan and his team have launched over 250,000 Facebook campaigns and worked with over 100,000 small businesses.